We all want to know which links and buttons are being pressed. Do text links work better than image only or is a mix the best way to go? What about online application forms where we want to know movements from form field to form field and check box selections (usually accepting terms and conditions).
People are using the net to do more than research holidays and car insurance prices. People are sending more emails than ever but, most importantly they are communicating and sharing information more readily (whether they know it or not) and more eagerly that EVER before.
During my time here at eMetrics I’ve seen people tweeting their comments about the sessions and learning about what other people are using social for. Is it to build brand value? Is it to serve customers better? What about Steve Jackson’s idea that people are using social media to share their recommendations.
Eric Head, Senior Director of Foresee Results, was kind enough to talk to us about his thoughts on how customer satisfaction sits within the measurement matrix.
Steven Jackson (@blackbeak) optimisation delivers massive benefits to companies but, this is something that needs to be handled and monitored carefully. This is not something that can simply to be done on ten minutes to half an hour a week.
Ok firstly apologies for arriving late to eMetrics! Jim even made me sit at the front of the class. Sorry Mr Sterne.
This eMetrics is focused very much on Social Media (and yes Jim’s book is now available in the UK) it is understanding how best to use it in business situations and more importantly for us analysts how to measure it and communicate said results to managers for strategy.
“Sherlock Holmes Factor”