I am an advocate of an agency/club whose mission statement is to bring commonality, openness and simplicity to a complicated industry. It is great to have information pushed to you, see future trends and see other people’s opinions - best practice, benchmarking and so on. However, is it better to have such an organisation based in America where most of the vendors are situated (Webtrends in Oregan and Omniture in Utah) and where most of the innovation is happening? Or would it better to have something more local where local vendors are more prominent? For example WebTrekk in Germany and AT Internet in France. In the UK (where we have companies like SpeedTrap, RedEye and Site Intelligence). Currently, it is such networking events like the WAWs where we can meet other consultants and shre ideas, insights and best practice.
Mark Zuckerberg is being quoted as saying that privacy is dead and that those putting their details on the web (effectively using his website) are foregoing the right to privacy.
AT Internet is certainly expanding quickly. Read this blog post and download their press release to learn more about France’s biggest Web Analytics vendor and their 2009 performance.
My friend from Oregan, Debra Paynting, has given me the honour of writing her first guest blog on TargetStone. Hopefully this insight will be the first of many. So if you want to understand the analysis of SEO and measuring rank then read this blog….
Following the posts on communication I thought it would be a great time to talk about Sustainability and how it is becoming increasing popular in the FTSE100 companies. Is giving something back to the community a sign of affluent times and the master of the house wanting to give the servants something extra or is a tax break enabling companies to pay less tax to a government which doesnt seem keen on spending it right, or maybe it is simply because environmental and caring issues are politically popular at the moment.
