Web Analytics Best Practice
Web Analytics Best PracticeWeb Analytics and management information are supposed to report current state of play and reflect true performance. However, all to often that is not what happens. Figures are changes to highlight a positive element (e.g. an increase in conversion) and downplay any negative (drop in ebanking registrations).
Shane Atchison has just written a fantastic article for ClickZ on “Web Analytics – Do's and Don'ts“. I whole-heartedly agree with the definition of objectives tieing in with business goals / mission statements. This goes to prove a business' strategy is working / failing.
I'll be writing more about management information and web analytics key performance indicators very shortly. However, in the meantime have a look at the site Miles Bennett and view my articles page – Miles Bennett Articles.
