eMetrics 2007 London
eMetrics 2007 London
I’m probably one of the last people to blog on a fantastic two days – eMetrics 2007 was great and the venue superb.
Some fantastic presentations -
Neil Mason (always an entertaining presenter – talked about using customer data to build a more personal site and thus a more effective sales engine),
Avinash (his presentation style showed he was passionate about his subject – talking about competitor analysis for gaining a competitive edge),
Sam from Chinwag (the benefits of effective email marketing measurement),
Geraldine Tosh (my friend talking about how analytics have helped her company ipoints, make an effective presence online),
Matt Banks (how Lloyds TSB is using touch clarity for segmented targeting),
Dan O’Sullivan (another friend of mine and like me his first emetrics and first presentation) – he had the hard job of presenting in the big auditorium whereas I got the easy classroom style.
Ofcourse, there were the golden nuggest of information coming from Jim himself and the suppliers aswell. I got introduced to IndexTools and their COO Dennis Mortensen – seems like they have a really good re-seller package. Was always pleased to see my friends from WebSideStory (Simon Gibbard) and the SAS boys (Jono, Mal, Simon).
The dinner and drinks on the first night were really entertaining – apart from the 1am finish and the 4am start because I was so nervous and tweeking my presentation to the last minute. Oh, incidentally to those fabulous people who managed to last till 4.30 to come hear me talk about financial services – Ton, Reinholt, Dan, Peeter, Aurelie, Jerome, Andre and Maurizio. There were a few others but they didn’t leave cards so can’t mention them on here (but thank-you for attending anyway).
Thank-you again to Avinash and John Marshall (CEO of Clicktracks) for a fantastic evening meal and great conversation afterwards. I’m sorry I wasn’t able to stay up till 4am like Jim but, there is always a next time……
We of course, as any other marketing driven organization
pitch our products with as much value as we can – and we stopped using the term re-seller last year and tend to go with Partner now a days. Especially as the days of “winging” a quick Web Analytics deployment are over.. hence the need for real specialists like you..
I will of course make sure our Partner Team get’s in contact. I think they connected to you by now right..?
Cheers
.. and do let me know if there is anything I can do. Off to SES in New York.
Dennis R. Mortensen, COO at IndexTools
My Web Analytics Blog