Web Analytics – Understanding and Accountability

• Web Analytics
• June 11, 2007

Following my post the other day I’ve just come across another article from Fred Aun about a Web Analytics Association research papers that has been released.  I have not read the full report (mainly because I’m writing this from Greece and I’m supposed to be on holiday relaxing – have a cold beer in my hand so that isn’t too bad. )

Jobs, Accountability and the Unknown.

• Web Analytics
• June 8, 2007

Jason Burby has recently written about whether web analysts are accountable for the results that they publish. Now in terms of accountabilities how would that be measured against any personal development program.

• results should be published on time and to a high degree of accuracy
• results should be actionable and provide sufficient insight for the marketing managers to assess their campaigns and learn from mistakes