WAA International Committee

• News
• Web Analytics
• August 19, 2007

The WAA’s International Director, Neil Mason, has set up a team of web analytics professionals (mainly in the EMEA region).  I am honoured to have accepted the position of Regional Co-Ordinator for the United Kingdom and Ireland.  Whilst the committee has only existed for a few weeks we’re having some fantastic discussions with regards to building awareness of the WAA and adding value to members.

Market Motive – a new organisation to teach internet marketing

• Web Analytics
• August 14, 2007

Just received an email from John Marshall (founder of ClickTracks) who has now set up a training consultancy on a members-only site.  He is joined by web analytics supremo – Avinash Kaushik and Michael Stebbins.

The site isn’t officially launched until next week however, I’ve got a press release from John….

Competitor Insight / Intelligence

• Web Analytics
• August 13, 2007

More and more companies are going online and saying “Hey I need a website.  Great way to earn money and its a lower cost per acquisition and in the long run a cheaper sales/marketing channel than telephony or retail/branch”.