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Archive for April, 2008
Acquisition intended to enhance platform for comprehensive Web
YAHOO! Buys Indextools! (Omniture’s Response)
YAHOO! Buys Indextools! (Omniture’s Response)“This is a very late move by Yahoo! into providing a web analytics offering to its customers which Google and Microsoft have done for over a year. Clearly it will be focused on helping maximise their ad sales, so once again the market has lost an independent web analytics tool and their customers a unbiased way to measure their results. IndexTools always tried to compete as ‘good enough’ web analytics at a very low price, so presumably Yahoo! will simply give it away and curtail its development, not great news for IndexTools customers who have been paying for their service. The real question of course is if the Microsoft acquisition of Yahoo! goes through which ‘free’ tool will they give away first, IndexTools or Microsoft Gatineau?”
Neil Morgan, VP, EMEA Channels and Marketing, Omniture
YAHOO! Buys Indextools!
YAHOO! Buys Indextools!Google redefined the analytics market in late 2005 with the release of a free, re-branded version of the Urchin reporting platform. That product was the first to bring a site reporting interface to the masses, including many scrappy businesses that lacked the hundreds of dollars a month such systems typically cost at the time.