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Marketing Analytics Event – OFFLINE AND ONLINE DATA
Marketing Analytics Event – OFFLINE AND ONLINE DATAThe 24th April was a very busy day for me. Firstly I was speaking at Henry Stewart Evans’ Marketing Analytics event. Unfortunately, I missed most the presentations but, I did see a very interesting one from GAME and the work that they are doing with 5one on segmenting their customers to 1. get a better understanding and 2. market to them as individuals.