Dennis Mortensen’s Book Available for Pre-Order

• Web Analytics
• November 21, 2008

All,

Well little has been known about the Yahoo Web Analytics tool (ne Indextools).  I’m sure a good portion of my readers have seen the tool demonstrated at various eMetrics (and others).  I met Dennis when I attended my very first eMetrics summit back in 2007.  He was convincing enough for my organisation to become Indextools partners.  So if you want to have an account that can handle 20 million page views a month, offer on the fly segmentation, custom reports and dashboards then email TargetStone for Yahoo Web Analytics Consultancy.

Danny Meadows-Klue joins Board of Commissioners at the Direct Marketing Commission

• News
• November 11, 2008

Direct Marketing Commission is the new independant regulator for direct marketing in the UK.  The definition of direct marketing has historically meant telephony and “snail-mail” advertisements.  No Longer!!!

Applied Insights joins Foviance

• News
• Web Analytics
• November 8, 2008

Applied Insights are to join forces with Foviance and Neil Mason is going to become their Director of Analytics Consulting.  CONGRATULATIONS!!  In todays market there was bound to be some consolidation of the smaller firms into the bigger corporates and this did and did not come as a shock.