Comments on: AT Internet Highlights 2009 Achievements http://www.targetstone.com/blog/index.php/2010/01/at-internet-highlights-2009-achievements/ Analytics, SEO, Accessibility and other web stuff Thu, 22 Jul 2010 01:37:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Chris http://www.targetstone.com/blog/index.php/2010/01/at-internet-highlights-2009-achievements/comment-page-1/#comment-461 Chris Fri, 29 Jan 2010 11:59:04 +0000 http://www.targetstone.com/blog/?p=712#comment-461 No surprise that AT's solution is doing so well. In a market where users are increasingly cossetted by easy interfaces and eased into analytics with accessible solutions like Google Analytics, it makes sense that a joined up, feature rich solution, with an easy to understand UI is doing well. Analytics gurus are often more than happy digging around in acres of code to get the answers they want, but increasingly, the purchase decision is in the hands of the marketing team. And would you spend thousands on a solution you don't understand? (or worse yet, you can't explain to your boss?). I'm expecting AT to set a precedent that other solution providers will no doubt follow shortly! No surprise that AT’s solution is doing so well. In a market where users are increasingly cossetted by easy interfaces and eased into analytics with accessible solutions like Google Analytics, it makes sense that a joined up, feature rich solution, with an easy to understand UI is doing well.

Analytics gurus are often more than happy digging around in acres of code to get the answers they want, but increasingly, the purchase decision is in the hands of the marketing team. And would you spend thousands on a solution you don’t understand? (or worse yet, you can’t explain to your boss?).

I’m expecting AT to set a precedent that other solution providers will no doubt follow shortly!

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