Comments on: Sustainability – The Marketeers Dream or Nightmare? http://www.targetstone.com/blog/index.php/2010/01/sustainability-the-marketeers-dream-or-nightmare/ Analytics, SEO, Accessibility and other web stuff Thu, 22 Jul 2010 01:37:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Corporate Responsibility and Sustainability – value or not? « TargetStone Blog http://www.targetstone.com/blog/index.php/2010/01/sustainability-the-marketeers-dream-or-nightmare/comment-page-1/#comment-1105 Corporate Responsibility and Sustainability – value or not? « TargetStone Blog Thu, 01 Apr 2010 09:50:02 +0000 http://www.targetstone.com/blog/?p=663#comment-1105 [...] TargetStone Blog – Sustainability – The Marketeers Dream or Nightmare [...] [...] TargetStone Blog – Sustainability – The Marketeers Dream or Nightmare [...]

]]> By: Chris http://www.targetstone.com/blog/index.php/2010/01/sustainability-the-marketeers-dream-or-nightmare/comment-page-1/#comment-460 Chris Fri, 29 Jan 2010 11:51:16 +0000 http://www.targetstone.com/blog/?p=663#comment-460 Some valid points, but I'd argue that one point over-rides all of these: Being genuine - why are companies being sustainable? Are they just banding the word about to gain a few quid from the eco-friendly consumer? or are they genuinely making an effort to have an impact on sustainability issues? Consumers aren't stupid, and indeed are becoming ever more cynical. the public can spot "greenwash" a mile away. And woe betide anyone who get's found out not living up to their promises! having a sustainability policy and not following it is more damaging to any brand than not having one in the first place! Some valid points, but I’d argue that one point over-rides all of these: Being genuine – why are companies being sustainable? Are they just banding the word about to gain a few quid from the eco-friendly consumer? or are they genuinely making an effort to have an impact on sustainability issues? Consumers aren’t stupid, and indeed are becoming ever more cynical. the public can spot “greenwash” a mile away.

And woe betide anyone who get’s found out not living up to their promises! having a sustainability policy and not following it is more damaging to any brand than not having one in the first place!

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