Jamie Smith (www.engineready.com) is currently giving a presentation talking about optimising your landing pages. Interesting points regarding the different tools which are currently being used for measurement in the audience. Just goes to show the local companies working in the web analytics space in Europe.
I first met Justin Kistner when he was flown over from Portland, Oregan with the rest of the WebTrends crew to talk at Engage 2010 (London). He is certainly someone that really GETS social media, its position in business and the marketing mix and more importantly the measurement of it. I’ve linked to his presentation
I am an advocate of an agency/club whose mission statement is to bring commonality, openness and simplicity to a complicated industry. It is great to have information pushed to you, see future trends and see other people’s opinions - best practice, benchmarking and so on. However, is it better to have such an organisation based in America where most of the vendors are situated (Webtrends in Oregan and Omniture in Utah) and where most of the innovation is happening? Or would it better to have something more local where local vendors are more prominent? For example WebTrekk in Germany and AT Internet in France. In the UK (where we have companies like SpeedTrap, RedEye and Site Intelligence). Currently, it is such networking events like the WAWs where we can meet other consultants and shre ideas, insights and best practice.
