Moneysavingexpert.com and GMTV relationship affected
Moneysavingexpert.com and GMTV relationship affectedAnother piece from the London Metro (23/03/10) which
GMTV broke broadcasting rules by allowing self-styled money expert Martin Lewis to promote his business’ on Lorraine Kelly’s show. Ofcom (www.ofcom.gov.uk) ruled yesterday. The ITV show was criticised for re-directing viewers to Mr Lewis’ website from the programmer’s own webpage. GMTV has since removed the link.
Now is this right? Martin Lewis does plenty of work for GMTV and the link is simply GMTV’s endorsement of his services. Was OfCom right in its decision? What about the idea that Martin Lewis leveraged his contacts to his advantage (don’t we all?)
Every time I come to http://www.targetstone.com there is another remarkable post to read. A friend of mine was telling me about this topic a couple weeks ago. I think I will send them the link here and see what they say.