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Sustainability – The Marketeers Dream or Nightmare?
Sustainability – The Marketeers Dream or Nightmare?Following the posts on communication I thought it would be a great time to talk about Sustainability and how it is becoming increasing popular in the FTSE100 companies. Is giving something back to the community a sign of affluent times and the master of the house wanting to give the servants something extra or is a tax break enabling companies to pay less tax to a government which doesnt seem keen on spending it right, or maybe it is simply because environmental and caring issues are politically popular at the moment.