Sustainability – The Marketeers Dream or Nightmare?

• Communication
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• SEO
• January 10, 2010

Following the posts on communication I thought it would be a great time to talk about Sustainability and how it is becoming increasing popular in the FTSE100 companies.   Is giving something back to the community a sign of affluent times and the master of the house wanting to give the servants something extra or is a tax break enabling companies to pay less tax to a government which doesnt seem keen on spending it right, or maybe it is simply because environmental and caring issues are politically popular at the moment.  

If they’re not listening, you’re not saying it right!

• Communication
• January 7, 2010

A recent conversation with a member of a client’s staff, who was struggling to get his point across to another member of his team, reminded me of a quote an ex-boss used to say to me before client meetings:

“If they’re not listening, you’re not saying it right”.