People are using the net to do more than research holidays and car insurance prices. People are sending more emails than ever but, most importantly they are communicating and sharing information more readily (whether they know it or not) and more eagerly that EVER before.
During my time here at eMetrics I’ve seen people tweeting their comments about the sessions and learning about what other people are using social for. Is it to build brand value? Is it to serve customers better? What about Steve Jackson’s idea that people are using social media to share their recommendations.
Eric Head, Senior Director of Foresee Results, was kind enough to talk to us about his thoughts on how customer satisfaction sits within the measurement matrix.
Steven Jackson (@blackbeak) optimisation delivers massive benefits to companies but, this is something that needs to be handled and monitored carefully. This is not something that can simply to be done on ten minutes to half an hour a week.
Ok firstly apologies for arriving late to eMetrics! Jim even made me sit at the front of the class. Sorry Mr Sterne.
This eMetrics is focused very much on Social Media (and yes Jim’s book is now available in the UK) it is understanding how best to use it in business situations and more importantly for us analysts how to measure it and communicate said results to managers for strategy.
“Sherlock Holmes Factor”
Another piece from the London Metro (23/03/10) which
GMTV broke broadcasting rules by allowing self-styled money expert Martin Lewis to promote his business’ on Lorraine Kelly’s show. Ofcom (www.ofcom.gov.uk) ruled yesterday. The ITV show was criticised for re-directing viewers to Mr Lewis’ website from the programmer’s own webpage. GMTV has since removed the link.
Now is this right? Martin Lewis does plenty of work for GMTV and the link is simply GMTV’s endorsement of his services. Was OfCom right in its decision? What about the idea that Martin Lewis leveraged his contacts to his advantage (don’t we all?)