On the daily commute people have two or three options. Fall asleep, do make up, listen to ipods or read the local free papers.
I came across a small piece from the London Metro (23/03/10) which reported some social networking statistics which I thought I’d report to my blog readers:
More than 28 million Britons use social networking sites – 77% of the online population. Facebook is used by 50% of internet users in Britain and Twitter by 42%.
The average Briton user has 173 ‘friends’ – compared with a global average of 195. Worldwide, 72% of all internet users log on to social networking sites – making a total of 940 million people. The sites are most popular in South America where 95% of all internet users subscribe. Just four out of ten web users in Asia are on networking sites.
Insites Consulting found.
Very attractive population for businesses to market to however, think of it this way. Companies are marketing to these people 24 hours a day 7 days a week. However, these subscribers – when are they working!!
Watch what you put on the net!
Are you aware that the ability to get your next job may be impacted by what you’re putting on your Facebook or tweeting about. Perhaps you run a blog where you make your political beliefs well known. Are you surprised that in the age of free speech and lack of privacy (well even Mark Zuckerberg says privacy is dead).
Last night was the monthly Web Analytics Wednesday in London. Held in the usual location (Bluu in Moorgate) yet I was surprised to see how many people came from such distances. Some from West Midlands (Stoke) and some from East Midlands (Leicester).
Does the British Government actually get the difference between online user behaviour, offline conversion and online protection? Or do they just like using that sledgehammer in the corner to crack a nut.
2010 is the year of the quickest site wins!
Is your page too long? Is there too many high resolution images? Do you even know your average page load time? Is the site heavy in javascript or a pure Flash site?
These are questions (and this is not the exhaustive list) that need to be answered when looking at your internet strategy for 2010 (if you’ve already had it signed off then go back to the board and grovel for more funding to optimise).