Steven Jackson (@blackbeak) optimisation delivers massive benefits to companies but, this is something that needs to be handled and monitored carefully. This is not something that can simply to be done on ten minutes to half an hour a week.
2010 is the year of the quickest site wins!Is your page too long? Is there too many high resolution images? Do you even know your average page load time? Is the site heavy in javascript or a pure Flash site?
These are questions (and this is not the exhaustive list) that need to be answered when looking at your internet strategy for 2010 (if you’ve already had it signed off then go back to the board and grovel for more funding to optimise).
Jamie Smith (www.engineready.com) is currently giving a presentation talking about optimising your landing pages. Interesting points regarding the different tools which are currently being used for measurement in the audience. Just goes to show the local companies working in the web analytics space in Europe.