People are using the net to do more than research holidays and car insurance prices. People are sending more emails than ever but, most importantly they are communicating and sharing information more readily (whether they know it or not) and more eagerly that EVER before.
During my time here at eMetrics I’ve seen people tweeting their comments about the sessions and learning about what other people are using social for. Is it to build brand value? Is it to serve customers better? What about Steve Jackson’s idea that people are using social media to share their recommendations.
Ok firstly apologies for arriving late to eMetrics! Jim even made me sit at the front of the class. Sorry Mr Sterne.
This eMetrics is focused very much on Social Media (and yes Jim’s book is now available in the UK) it is understanding how best to use it in business situations and more importantly for us analysts how to measure it and communicate said results to managers for strategy.
“Sherlock Holmes Factor”
It is reported that today Omniture/Adobe will announce a tie up with Facebook making Facebook more than just a social networking tool. Now how is this going to affect other analytics companies and more importantly non-Omniture clients? Is this an anti-competitive tie in? Will the government intervene (or will they even understand the implications?).
Apologies but blogging slightly late on this session. Listening to this Mike Lewis talk about his experiences (good and bad) on using Twitter for business. Did you know that Delta Airlines has only one woman handling their multiple twitter accounts?
Rand Fishkin from SEOMOZ.org is starting to talk about Social Media Best Pratices.
“Put some Whiskey in your Oatmeal”