We all want to know which links and buttons are being pressed. Do text links work better than image only or is a mix the best way to go? What about online application forms where we want to know movements from form field to form field and check box selections (usually accepting terms and conditions).
Steven Jackson (@blackbeak) optimisation delivers massive benefits to companies but, this is something that needs to be handled and monitored carefully. This is not something that can simply to be done on ten minutes to half an hour a week.
Ok firstly apologies for arriving late to eMetrics! Jim even made me sit at the front of the class. Sorry Mr Sterne.
This eMetrics is focused very much on Social Media (and yes Jim’s book is now available in the UK) it is understanding how best to use it in business situations and more importantly for us analysts how to measure it and communicate said results to managers for strategy.
“Sherlock Holmes Factor”
Last night was the monthly Web Analytics Wednesday in London. Held in the usual location (Bluu in Moorgate) yet I was surprised to see how many people came from such distances. Some from West Midlands (Stoke) and some from East Midlands (Leicester).
Search Engine Strategies is back in town and Miles Bennett (me) has been asked to speak alongside Brian Clifton (Omega Digital and Google Analytics know-it-all) and Jeff Ferguson of Local.com. Richard Zwicky couldn’t make it from San Francisco.
Meaningful SEO Metrics: Going Beyond the Numbers