There is something always very entertaining about Avinash Kaushik and the manner in which he presents. He bounded around the room engaging with the audience not in a Q&A fashion but, more because the room was packed with people very interested in hearing what he had to say.
He even survived the constant interruptions from the late arrivals and even having someone walk infront of him and his presentation to find a seat.
I am an advocate of an agency/club whose mission statement is to bring commonality, openness and simplicity to a complicated industry. It is great to have information pushed to you, see future trends and see other people’s opinions - best practice, benchmarking and so on. However, is it better to have such an organisation based in America where most of the vendors are situated (Webtrends in Oregan and Omniture in Utah) and where most of the innovation is happening? Or would it better to have something more local where local vendors are more prominent? For example WebTrekk in Germany and AT Internet in France. In the UK (where we have companies like SpeedTrap, RedEye and Site Intelligence). Currently, it is such networking events like the WAWs where we can meet other consultants and shre ideas, insights and best practice.
AT Internet is certainly expanding quickly. Read this blog post and download their press release to learn more about France’s biggest Web Analytics vendor and their 2009 performance.
CoreMetrics’ marketing targets Omniture customers in a “money back guarantee” / high street retail tactics.
Sales funnels have long being a visual way of demonstrating to marketing managers how their application or sales processes work. It has also been a long talked about subject at events like eMetrics where different funnels (usually related to alcoholic drinks).
