A little while ago TargetStone wrote about the importance of corporate responsibility and the pseudo benefits from a content perspective e.g. search engine optimisation. In this post I’m talking about how Virgin Group have implemented theirs.
Following the posts on communication I thought it would be a great time to talk about Sustainability and how it is becoming increasing popular in the FTSE100 companies. Is giving something back to the community a sign of affluent times and the master of the house wanting to give the servants something extra or is a tax break enabling companies to pay less tax to a government which doesnt seem keen on spending it right, or maybe it is simply because environmental and caring issues are politically popular at the moment.
Gone away for a week and caught up on some reading. Scobel and Israel’s Naked Conversations certainly was an eye opener into ‘proper blogging’.
Having a website is important everyone knows this. However, don’t be fooled that those that don’t generate revenue – aren’t important!