Web Analytics Association – is it relevant for Europe?
Web Analytics Association – is it relevant for Europe?I am an advocate of an agency/club whose mission statement is to bring commonality, openness and simplicity to a complicated industry. It is great to have information pushed to you, see future trends and see other people’s opinions - best practice, benchmarking and so on. However, is it better to have such an organisation based in America where most of the vendors are situated (Webtrends in Oregan and Omniture in Utah) and where most of the innovation is happening? Or would it better to have something more local where local vendors are more prominent? For example WebTrekk in Germany and AT Internet in France. In the UK (where we have companies like SpeedTrap, RedEye and Site Intelligence). Currently, it is such networking events like the WAWs where we can meet other consultants and shre ideas, insights and best practice.
