On the daily commute people have two or three options. Fall asleep, do make up, listen to ipods or read the local free papers.
I came across a small piece from the London Metro (23/03/10) which reported some social networking statistics which I thought I’d report to my blog readers:
More than 28 million Britons use social networking sites – 77% of the online population. Facebook is used by 50% of internet users in Britain and Twitter by 42%.
The average Briton user has 173 ‘friends’ – compared with a global average of 195. Worldwide, 72% of all internet users log on to social networking sites – making a total of 940 million people. The sites are most popular in South America where 95% of all internet users subscribe. Just four out of ten web users in Asia are on networking sites.
Insites Consulting found.
Very attractive population for businesses to market to however, think of it this way. Companies are marketing to these people 24 hours a day 7 days a week. However, these subscribers – when are they working!!
Watch what you put on the net!
Are you aware that the ability to get your next job may be impacted by what you’re putting on your Facebook or tweeting about. Perhaps you run a blog where you make your political beliefs well known. Are you surprised that in the age of free speech and lack of privacy (well even Mark Zuckerberg says privacy is dead).
It is reported that today Omniture/Adobe will announce a tie up with Facebook making Facebook more than just a social networking tool. Now how is this going to affect other analytics companies and more importantly non-Omniture clients? Is this an anti-competitive tie in? Will the government intervene (or will they even understand the implications?).
Facebook users in United Kingdon, United States of America, Thailand and Mexico found themselves unable to log in due to server problems. In a ironic twist rival microblogging site Twitter was used by users to express their concern.
Facebook Marketing Hints and Tips from WebTrends Social Media Guru, Justin Kistner.
I first met Justin Kistner when he was flown over from Portland, Oregan with the rest of the WebTrends crew to talk at Engage 2010 (London). He is certainly someone that really GETS social media, its position in business and the marketing mix and more importantly the measurement of it. I’ve linked to his presentation
