We all want to know which links and buttons are being pressed. Do text links work better than image only or is a mix the best way to go? What about online application forms where we want to know movements from form field to form field and check box selections (usually accepting terms and conditions).
Steven Jackson (@blackbeak) optimisation delivers massive benefits to companies but, this is something that needs to be handled and monitored carefully. This is not something that can simply to be done on ten minutes to half an hour a week.
I am an advocate of an agency/club whose mission statement is to bring commonality, openness and simplicity to a complicated industry. It is great to have information pushed to you, see future trends and see other people’s opinions - best practice, benchmarking and so on. However, is it better to have such an organisation based in America where most of the vendors are situated (Webtrends in Oregan and Omniture in Utah) and where most of the innovation is happening? Or would it better to have something more local where local vendors are more prominent? For example WebTrekk in Germany and AT Internet in France. In the UK (where we have companies like SpeedTrap, RedEye and Site Intelligence). Currently, it is such networking events like the WAWs where we can meet other consultants and shre ideas, insights and best practice.
AT Internet is certainly expanding quickly. Read this blog post and download their press release to learn more about France’s biggest Web Analytics vendor and their 2009 performance.
CoreMetrics’ marketing targets Omniture customers in a “money back guarantee” / high street retail tactics.
