TargetStone Blog Authors

TargetStone is very lucky to have lots of friends and colleagues in the internet marketing and measurement.  They have kindly given their time to blog about subjects of interest.  Please have a look at their profiles.

Miles Bennett

Miles is CEO of TargetStone he has worked across many of the UK retail banking groups (Abbey, Barclays, Barclaycard, Royal Bank of Scotland), one of the biggest FMCG organisations in the world and the UK’s biggest car classified publisher.  In all cases he has defined analytics strategies, implemented and checked solutions and provided reporting solutions from marketing dashboards through to Executive reports.  He is heavily involved in the UK web analytics scenes previously working as Regional Co-ordinator for the Web Analytics Association, hosting Web Analytics Wednesday events and working closely with most of the web analytics vendors.

Miles regularly speaks at conferences (such as Search Engine Strategies, eMetrics (aka Marketing Optimisation Summit) and Henry Stewart Events on on web analytics, monetisation, implementation and search engine optimisation.

Debra Paynter

Debra began her internet marketing career as a Search Engine Optimizer in 1997. Web analytics was the main tool that drove her growth in knowledge and skill.  For the first several years Debra worked with an agency specializing in the online marketing needs of Fortune 500 companies.

With the advent of Google on the search engine scene Debra broke out on her own and expanded her offerings. In 2006 she entered the corporate world and worked at InFocus, Inc as the Web Marketing Analyst and SEO Strategist. In 2008 Debra left to work for Webtrends where she fine-tuned her product knowledge and analytic skills.  Debra is currently blogging at ipaynting.com.