WEB ANALYTICS TIMES

Summer 2009

Web Analytics New Entrant Makes Waves!

AT Internet, a web analytics company based in Bordeaux, is little know in the UK however, is reputed to have 70% market share in France with an impressive client list including BNP Paribas, Credit Agricole and Le Monde. So how come have they only just made the move to the UK and more importantly why have we not heard of them before. According to Mathew Lloriens (CEO) and Nicolas Bain (COO) they have concentrated on developing the tool rather than marketing. Now I was shocked to hear that because no matter what state the tool is in, income is still required to promote further product development, relying on existing customer revenues and word-of-mouth marketing is extremely risky. However, it has worked.   AT Internet could have also been seen at eMetrics London 2009 where amongst other sponsors took the limelight from their snazzy presentations. TargetStone were also at eMetrics where our CEO, Miles Bennett, was talking about the problems and politics of implementing a web analytics solution in large organisation such as Barclays and Unilever. TargetStone were also at eMetrics where our CEO, Miles Bennett, was talking about the problems and politics of implementing a web analytics solution in large organisation such as Barclays and Unilever. AT Internet has made a storm in the UK getting the Ryanair contract and have indeed recently released "e-travel" which is specifically related to travel agencies, price finders, hotels, rentals, auction sites and last minute offers!  They not only have worked on the metrics specific to the travel industry but, have done a pictorial geographical on "most selected routes" and more.   TargetStone is proud to be partnered with the premier web analytics company from France. TargetStone is a web analytics consultancy which specialises in giving their clients the right web analytics solutions.  TargetStone does indepth customer requirement interviews and works with the client to ensure they get the right value from their web analytics data.   AT Internet are also one of the first web analytics companies I've seen that measures engagement by default.  Their uniquely name "behaviour quotient" metric allows users to understand how good their referral traffic is. Their gauge based dashboards are going to be loved by marketing managers because not only are they prettier (well more unusual to graph and bar charts), they show min, max and average! On one graph!!! AT Internet are one to watch and TargetStone will help you get the answers you want with their web analytics consultancy services.