About social media

Tools like Twitter, Facebook and blogs have radically transformed the marketing communications landscape, giving consumers a voice and level of influence unheard of before.

Businesses are quickly finding out that that they too need to adopt these tools to engage with customers and manage their brand identity.

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It is also becoming a fast reporting requirement to understand what others are saying about your brand.  Indeed some content specialists are now arguing that content "off-site" is more important that what is on your site.  Mainly because you can control what your site visitors see however, you cannot control what customers are saying about you.

Web 2.0 and social networking has given businesses the opportunity to understand the tone of your customers' message.  Perhaps you started charging an fee for a product that none of your competitors do.  Do your customers like it?  Employing a social networking strategy will allow you to measure this and gage customer opinion. 

Indeed various web analytics vendors are not including measurement products in their offering.  WebTrends have recently partnered with Radion6 and AT Internet are already including this in XITI II Product.